Ad Feature: Trashness
from the
-Daily Fashion Paper Back-
Trashness
The blog was founded in 2010, we- Amin Eftegarie & Maarten van Damme- often discussed men’s fashion and decided to start a blog to inspire ourselves. We posted pics of clothing we loved and wanted to save/use as inspiration. Visitors doubled every week. We wanted our visitors to contribute and asked them to submit pictures of themselves. In the beginning 80% of the submitted content wasn’t good enough to publish. A few months ago we decided to focus on submitted content. We really love the discussion and advice in the comments and we think a lot of people who submit find that very valuable.
The store has been around since 12-12-12. At least officially. On this date we registered Trashness at the Dutch chamber of commerce. We’re based in the Netherlands, in a small town called Nieuw-Vennep (suburbs of Amsterdam). The rent is low here. The Dutch are known for trying to save money in every situation you can think of. That state of mind helped us to cut costs. We aim to deliver high quality clothing and accessories at fair and affordable prices, while maintaining a respectable brand. We offer free worldwide shipping on all products, so 99% of our orders are outside NL. (our top destinations: USA, Italy, UK, Japan etc).
We care a little less about our profit margins, and a little more about getting students (and other people who can’t afford real bespoke clothing) across the world the style and quality of clothing we wished some company was offering when we were broke students.
Perhaps all those company background stories might sound the same. The best communication we do, is trough the quality and branding of our products and the awesome custom service we give when something’s not up to our standards.
Daily Fashion 142
My Background Is Actually In The Medical Sciences
Daily Fashion Illustration 142. Tuesday, March 18. 2014
Style submitted by Thierry Augustin. -instagram @genteelflair, -site GenteelFlair.com
'My style is versatile. I've built my wardrobe on a tight budget, slowly applying pieces that can be paired in multiple ways to give me the most cost per wear while still maintaining my preferred aesthetic. I like layers and texture. I look for items that coordinate through color and contrast. And, once in a while, I'll add something fun. Truly 'genteel flair'.
I enjoy simple accents and quality construction. I love brands with heritage. This coat is a great find from Crombie. It's elegant, functional, and (most importantly) warm. It is quintessentially 'Genteel Flair'. My interest in fashion is very recent but also completely natural.
My background is actually in the medical sciences and in spite of my interest, it wasn't the right fit. I started blogging a little over a year ago and in that time I've really immersed myself in the culture: learning the terminology, construction techniques, fabrication and styling. Writing has been a great way to meld my love for words with my burgeoning passion for clothing. I had opinions about fashion before but now I'm in the process of building expertise.
I have a few mentors (for which I'm very grateful) that help me navigate both the artistic and business-oriented facets of menswear and I'm enjoying my time on the learning curve. I've had some great opportunities to meet some very knowledgeable and creative people and I hope to increase my network and cultivate those relationships.'
Article Feature: Tomás Adam
from the
-Daily Fashion Paper Back-
The Individual Community:
Tomás Adam
My grandfather was raised in the countryside of southern Brazil, land of many poor German immigrants. When he was a young boy, his family didn’t have money to buy footwear. The first time he ever wore a shoe was in the Army and that gave him blisters to the point of being admitted to a hospital. To this day, he finds it very painful to use any kind of closed shoes – but he does so in special occasions, like going to church and singing in the local choral.
This little story speaks to me about fashion. It represents the idea of reverence that is bound to dressing well. Even if it’s hard, even if it hurts, your personal attire should be respectful and adequate to the place you are, to the people you are with, and most importantly, to who you are.
That is why I feel that community is one of the key factors that influence fashion. When I say “community”, I’m thinking about it in a narrow sense. I am, for instance a Brazilian who doesn’t really belong to the colorful, Chiquita Banana stereotype of my fellow compatriots. Most of the time, when I walk in my neighborhood, my clothes are a black or pastel spot in the midst of a fruit salad. But my style certainly reflects my personal circle of friends, beliefs and cultural references.
I always think about my grandfather when he reverentially and respectfully enters in the church wearing his best pair of shoes. I always think about my grandfather when I choose my clothes. But I also think about the music of João Gilberto.
I think about the old wooden dresser that I have in my living room, and the light that comes from the lamp beside it. I think about all the Blue Note records’ art work. I think about the photographs embedded on W.G. Sebald’s books. The Pampas, and Buenow Aires.
“La sombra del plátano solitario en el viraje”, as in Cortázar’s Kindberg.
I think about conciseness, and introspection, and simplicity.
Those images and feelings are the real members of my community, my individual and singular community. When I bring this world to my clothes, I’m trying as much as possible to be close to who I am – just like when my grandfather reverentially and respectfully enters in the church wearing his best pair of shoes.
Tomás Adam
‘Journalista’
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