Daily Fashion Paper Back Cover
The Daily Fashion Paper Back is a collection of stories exhibited through illustration and written word. I knew the cover needed to reflect the quality of the stories. One of the goals with the Paper-Back was to have each and every aspect of production illustrated. That is true for the featured members of the community, to the sponsored ads to the cover of the book.
At the bottom of this post you will see the original cover design which I still hold dear to my heart. With a blue cover marked only by a the title and a simple water-mark it held the tenants of simplicity that I love in design. Unfortunately it did not express what the book is about.
Suddenly I had the book compiled and edited and the cover was all wrong.
The faceless man on the cover is meant to be a place-holder for the individual. This first Daily Fashion Paper-Back looks to tackle some of the ideas of what a community is. As a collection of the stories of individuals one can look at the whole and get a sense of a greater story, of a collective story of the community.
The cover is split in half by a blue water-mark and a black water-mark to represent the dual story telling of the illustrated image and the written word. Emerging in the center is the individual- the result of the story.
Discovering what the cover needed to be was a bit of a journey and I hoped to share a bit of that below. Some sketchbook pages exhibit the thought process in the design, followed by the steps in completing the illustrative process- from sketch to finished painting.
Ad Feature: SKINNYFATTIES
from the
-Daily Fashion Paper Back-
SKINNYFATTIES
In July 2012, Joshua Adam Brueckner found himself unemployed and short of change to buy new interview clothing, so he turned to his closet and got creative. It wasn’t long before he mastered the craft of tailoring wide neckties. Fed-up with the unforgiving job market, Brueckner trusted his gut, scrapped the interview schedule and began marketing SKINNYFATTIES to the world.
SKINNYFATTIES is the first and only one-stop tie tailoring shop online. Our focus on quality and craftsmanship can be seen in every tie tailored and made, which all happens in Brooklyn, New York USA. All orders can be placed through skinnyfatties.com.
SKINNYFATTIES proudly contributes a portion of our profits to Career Gear, who builds strong
families and communities by empowering men who are low-income to overcome barriers and
achieve self-sufficiency.
Ad Feature: Trashness
from the
-Daily Fashion Paper Back-
Trashness
The blog was founded in 2010, we- Amin Eftegarie & Maarten van Damme- often discussed men’s fashion and decided to start a blog to inspire ourselves. We posted pics of clothing we loved and wanted to save/use as inspiration. Visitors doubled every week. We wanted our visitors to contribute and asked them to submit pictures of themselves. In the beginning 80% of the submitted content wasn’t good enough to publish. A few months ago we decided to focus on submitted content. We really love the discussion and advice in the comments and we think a lot of people who submit find that very valuable.
The store has been around since 12-12-12. At least officially. On this date we registered Trashness at the Dutch chamber of commerce. We’re based in the Netherlands, in a small town called Nieuw-Vennep (suburbs of Amsterdam). The rent is low here. The Dutch are known for trying to save money in every situation you can think of. That state of mind helped us to cut costs. We aim to deliver high quality clothing and accessories at fair and affordable prices, while maintaining a respectable brand. We offer free worldwide shipping on all products, so 99% of our orders are outside NL. (our top destinations: USA, Italy, UK, Japan etc).
We care a little less about our profit margins, and a little more about getting students (and other people who can’t afford real bespoke clothing) across the world the style and quality of clothing we wished some company was offering when we were broke students.
Perhaps all those company background stories might sound the same. The best communication we do, is trough the quality and branding of our products and the awesome custom service we give when something’s not up to our standards.
