Ryan talks about stoicism in his book 'The Obstacle is the Way.' He mentions the Greek stoics, the Roman stoics and the American stoics. He talks about turning the objects of struggle into the objects of success.
Then I read about Brunello Cucinelli the man on BusinessofFashion.com. He talks about reading the works of Roman stoics and Greek philosophers. His life story is all about turning obstacles into tools for success. Turning an idea with no capital into a billion euro industry. Turning a family history of poverty into a shared abundance for his entire town.
This is how I became interested in Brunello Cucinelli the brand.