Longines is known for its equestrian heritage. I knew this, and still I was caught off guard when I arrived at the booth on day 1 of Baselworld.
I'm here with the guys from Time and Tide Watches and learning so much along the way. Not only am I slowly leaching their passion for watches I am getting a glimpse into their business savvy.
I also shared in the communal shock at the Longines Horse sitting in the booth. The color, not in a hue resembling the Texas horses to which I've grown accustomed is a dark teal and covering the horse is several variants on the Longines logo.
After painting it I was quite certain that it was in fact a grand horse.
Being a part of the Time and Tide team I got to sit in on the press day conference. It felt very official with interpreters, proper cameras, theater seating and every seat had a microphone for asking questions.