Beautiful Fül is an LA based fashion brand that embodies west coast cool. At Project I was walking the aisles of brands that were showing in The Tents and stopped dead in my tracks. This yellow jacket was on the end of a display rack, screaming my name!

Sunflowerman X Beautiful Fül for PROJECT Show

It was a scream I couldn't ignore. The brightness, the boldness of the yellow, and then the softness of the fabric all worked to pull me in, to want to wear the jacket.

So I did. I wore it for a short photoshoot (thanks Levitate Style for photo skills) and almost didn't give it back.

Find out more about PROJECT Show