Eterna Vintage

This Eterna watch commissioned by Cyrux.

When I asked Cyrux to tell me a story about his Eterna this is what he had to say,

'It is an Eterna that my Grandfather purchased during his first business trip abroad in the 60's. It has never been serviced and nothing has been replaced. It's all original and I love the fact that it's scratched and cracked.

My Grandfather gave it to my dad and my dad gave it to me when I moved to Australia in 2003. 

It is not worth much but it's very sentimental to me. I thank you for doing the painting for me so that I can share it with others when they come and visit.'

The aging and wearing was important for Cyrux. It was made clear to me that the crack over 11 and the scratch over 3 be made apparent.

Cyrux and I share a love of story. Every watch has a story. Every watch has something to share with it's owner, whether it is newly manufactured or has been through a war, or is simply being passed from father to son.

I love watches like this Eterna. One where the price doesn't matter.

It could have been a $30,000 watch and with the same story and I would have loved it the same.

Watches passed down through the generations maintain a value that is simply priceless. It could be sold at auction but no amount would do history the justice it deserves.


Sign Up to get Watches Project updates in your inbox.

Watches Gallery

Omega Seamaster Fashion

This Moda-Horlogerie style Omega Seamaster painting was commissioned by Nick.

Nick wished to be identified only by his first name. This is what he had to say about his Omega Seamaster.

'My first foray into horology began when I was given a high-end Hublot counterfeit timepiece as a gift in college (gasp) and was told that even discerning individuals would not be able to tell the difference. 

As a curious person, this immediately caused me to wonder 'well, then what is the difference?' 

This led to me various watch blogs and over time I came to appreciate what an art-form horology is and that in reality, any discerning person would immediately be able to tell the difference between a counterfeit and a legitimate timepiece if, save other tells, they were to look at the movement. 

I became fascinated with watch movements as I began to view horology as one of the last bastions of hand-crafted machinery that practically speaking, cannot be bested by fully automated production lines, nor should it be.

As I continued to develop an appreciation for high-end watch movements I came across the Omega 8500 movement, which was built from the ground up around George Daniel's co-axial escapement. 

I began to fall in love with the intrinsic value of the fully in-house, utilitarian movement that in my mind, was an example of the culmination of hundreds of years of human innovation. 

After lusting after this watch for some time but never being able to afford it, I resolved to one day purchase it when I had "made it" in my respective industry.  This day came much sooner than I had expected, and I wear the watch to remind myself to set goals, achieve them, and then to continue setting new ones. 

The clock keeps ticking, if you will.'


Here is a side by side of the Omega Seamaster and the Moda-Horlogerie Perpetual Moon it is modeled after.

The Moda-Horlogerie style paintings are my favorite. There is more artistry in creating a scene and story than simply capturing the architecture of a watch. A watch, in my estimation is meant for its utility and everything else about it is developed to tell a story.


Sign Up to get Watches Project updates.

Watches Gallery

A Long Journey for 100 Watches

Fashion has treated me well as of late. It has been a long journey, but every bit of it amazing.

Project Show hosted me, along with 9 other fashion bloggers to cover their Las Vegas trade show. The sheer number of amazing companies was impressive and the caliber of people exhibiting was outstanding.

But this is not about Project.

This is about Hodinkee, Time and Tide and Brink Publishing.

We have to go back about 5 months when Kyle (the proprietor of Brink Publishing) and I first connected. I was experimenting with publishing the 100 Watches Project as a book.

A mock up design of how I was planning the 100 Watches Book to look...

The progress was slow going and I felt like I kept stringing people along.
'I will get it finished in January... no no, it will be ready by March... definitely it will be ready by April.'

With no experience in publishing and traveling the Mediterranean with my wife I had set myself up for failure, and it was humiliating. I couldn't bring myself to talk much about it.

Kyle saw something in my work. He saw something great, some potential and his query gave me the inspiration to finally complete the book.

Brink Publishing is just getting off the ground as a business but Kyle has been working endlessly to get it started right. The goal is to bring the world of ebooks to the world of images.

Largely dominated by Amazon, the ebook market caters almost exclusively to the written word. Kyle's vision is to take art, photography, painting, illustration to the ebook market.

In April of 2014 we connected and began discussing how to put together the 100 Watches eBook.

This Tudor Watch painting was the feature image in the Time and Tide interview...

February of 2014 Andrew McUtchen emailed me. Then, he was just getting started with the fast growing Time and Tide Watches website, a hub for sharing the stories around watches and their admirers.

He had yet to launch the actual site and was putting together a paper newsletter to take to BaselWorld. Andrew graciously took the time to listen to me ramble about watches and painting and the 100 Watches Project.

By March, just a month later he had up and running and featured my interview. This was the first large exposure for the Sunflowerman watch paintings and the 100 Watches Project.

Almost exclusively being born through instagram and being marketed by word of mouth, one person at a time the 100 Watches had a lot of growing to do and Andrew helped make it possible.

example of a photo of the 100 Watches Project on instagram...

Now we have to jump back all the way to October of 2013 to when I was introduced to Eric Wind for the first time.

Eric caught on to the 100 Watches Project while it was still in progress and asked a few questions

  1. How do you make the images? Freehand painting?
  2. Are they printed on actual book pages?
  3. Regarding the watch prints for sale on your website, are they 1/1? I assume so.
  4. What inspired and led you to pursue this project?
  5. Are you a watch collector?

I will let you imagine the answers, or read the resulting interview here.

Three months later we reconnected and Eric, a writer for the vastly popular watch-center-of-the-internet, offered to write an article about the project.


Kyle and I kept trudging forward, compiling, editing, revising, compiling, adjusting and just plain working hard.

By August, 4 months after Kyle and I first connected, we were ready to publish the ebook. There were a few 'i's' to dot and 't's' to cross- so to speak. But if we had to it could have been published. A few weeks earlier I had finally finished the hardcover design and published it on Blurb (all hush hush and what not).

Late August I was on my way to Vegas for Project Show. A great opportunity for me to bring a new and unique look to the coverage of Project and to get face time with some amazing fashion brands.

While I was out there I received another email from Eric.
'The article will be published some time this week.'

I forwarded the email to Kyle and jumped up and down in my Vegas hotel room. Kyle, the amazing, hard working, diligent, creative genius that he is got the book up on Amazon and we were ready.

I took a screenshot of the front page of Hodinkee the day of the feature...

Tired from three days of constant drawing, painting and partying my luggage carried me to the hotel lobby to check out.

When I opened my laptop a torrent of emails barraged my inbox. The Hodinkee article had gone live!

Many of the 100 Watches paintings in the Gallery sold instantly, emails poured in inquiring about commissions and the 100 Watches eBook jumped to #1 in the Amazon top 100 paid books for the vintage watches and clocks category.

We made it to #1 top PAID 100!! Get it Here.

A Bell & Ross was the first watch in the 100 Watches Project which began nearly a year ago in September of 2013. Nearly a year later, the 100 Watches Book was published and featured on Hodinkee.

I didn't imagine the success the project would have, financially, socially and professionally. The journey has been long, but every bit of it amazing.

In August

  1. my wife Ruth and I returned from nine months in Europe
  2. I traveled to Vegas for Project Show
  3. The 100 Watches Hardcover and eBook were made available
  4. Hodinkee featured Sunflowerman on their wildly popular site.
  5. The 100 Watches eBook jumped to #1 in the Vintage Watches and Clocks category on Amazon.


Stay updated on all things Watches Project. Sign Up below.

Watches Gallery


Watch-making or rather watch-painting has become a favorite past-time of mine.

After painting my first 100 watches, which you can see in the 100 Watches Gallery, I just couldn't stop.

There are so many watches, so many companies and so many passionate people that stopping would mean missing an entire community of amazing people.

Boca MMXII is a part of that community.

Alessandro of approached me with two of his watches to recreate. What is particularly special about Boca is the watch straps. These beautiful leather braided straps are hand woven with quality Mexican craftsmanship.

Boca matches Italian design with Mexican craftsmanship to provide a unique watch experience.

Below you will see the Grand Traveler with the bright Tobacco wristband on the left and on the right is the Riviera Black with Black wristband.

Boca MMXII book page watch paintings
Grand Traveler in Beige

Grand Traveler in Beige

Riviera Black

Riviera Black


Watches Gallery

WristPorn: Tissot Visodate

Here's the Wristporn Tissot Visodate.

I've painted a Visodate before and it was an amazing watch to see completed (see it here). Approaching the same watch again was a bit daunting as the previous one was so beautiful. I'll let you do your own comparison.

Follow the process of this Watches Project painting in the images below.

Watches Gallery

Rolex's of the William Brown Project

The William Brown Project is the work of Matthew Hranek. Here is more on Matthew, pulled from his site

'Photographer and Director Matt Hranek has spent the last 20 years of his life traveling to the corners of the globe on assignment. Photographing and writing about some of the world’s most desirable destinations, Matt’s images capture the people, place, and objects that embody the American spirit. His work has appeared everywhere from editorials in Bon Appetit, Conde Nast Traveler, Esquire, GQ, Martha Stewart Living, Town and Country, and Travel and Leisure to commercial work for J Crew, LL Bean, Orvis, Sony, Target, and William Sonoma.

Matt created "The William Brown Project" as a visual diary of his photographic sojourns. He says he had the idea to turn his photographs and stories into the widely received blog because "there was so much residual content leftover from every photo shoot that it needed a place to go, so I made one". "The William Brown Project", where he tells of his elusive findings and exotic tastings was the inspiration behind the Esquire Network’s newest series, "Alternate Route", capturing the spontaneous adventure behind every photograph. The six episode first season follows Matt on the road less traveled as his passion and curiosity take him through Maryland, Chicago, Everglades, Charleston, and Montauk. Immersing himself in each society, Matt explores the local vernacular of the food and craft that personify his destinations.'

I had the pleasure of painting two of Matthew's watches. His Rolex GMT and Rolex Submariner.

Hranek- 'These are two beautiful example of 60's rolex sports model and as far as I am concerned the glory days of Rolex. I am proud and lucky to own them.'


Hranek- 'The GMT required endurance. I had a 16750 that I bought , then sold then bought a real shitty 1675 ( I loved the insert - perfect fade). Well my buddy jacek at HQ Milton in SF did me a solid and let me trade it in on a really lovely 1675 GMT that was actually traded in by a good friend of mine (who's GMT I coveted). It took a few moves to get there and well it's mine now and not going anywhere.'

Matt Hranek, Rolex Submariner book page fashion

Hranek- 'The Sub was my first Rolex purchase (my dad had left me a datejust). It was the early days of ebay and I had no idea what I was doing the watch was $1800 and the guy i was buying it from didn't trust ME... (early days).

I was very lucky - everything about the watch was perfect the lumes, the patina the pre-tropical (brown) dial. I will die with this watch.'

Watches Gallery

Bob's Watches' Gold Rolex

Bob's Watches is the site for pre-owned Rolex watches. I loved the look and character of their Gold Rolex Submariner 1680.


A Little About The Gold Rolex Submariner 1680

  1. The Model 1680 Gold Submariner is the first to have a reference date window and was manufactured by Rolex for Tiffany Co. 
  2. The 1680 was also the first gold Rolex.
  3. A golden anchor was produced to go with the watch .
  4. Vintage submariners have a thicker crystal made of acrylic which is shatterproof.  They do scratch easy though.
  5. Vintage 1680s are difficult to find, making them more valuable and to many, more interesting.

About Paul Altieri
Paul Altieri is the owner and CEO of Bob’s Watches.  Paul is an avid Rolex expert and enthusiast.  Over the years he has collected a myriad of rare, vintage Rolex watches, each one having its own unique and interesting story to tell. 

About Bob’s Watches
Bob’s Watches was founded by Paul Altieri who is the mastermind behind the World’s First and only Pre-Owned Rolex Exchange.  The Rolex Exchange allows consumers to buy, sell, and trade second hand Rolex timepieces at fair market prices.  The website openly publishes current buy and sell values for each model of Rolex. Every watch on Bob’s Watches is in stock ready to be shipped to your front door via overnight shipping.

Watches Gallery

Watch 100! Meisturwerk Machinen

This Meisturwerk Machinen Man of War watch was submitted by Meisturwerk Machinen. (instagram user @meisturwerk_machinen)


Today marks the final painting in the 100 Watches in 100 Days for $100 each. The journey has been long and filled with hard work. You all who have participated and supported the project are to thank for making it possible.

What's next? The Book is next!

Along with other peripheral projects that are a direct result of the 100 Watches Project the book will be continuing the work we have embarked on to share our watches and the stories that surround them.

Today, Meisturwerk Machinen helps us to signal the end of one stage and the transition to the next. We will be reviewing how the project has grown and identifying significant aspects that have emerged with the project.

This is not the end...

Watches Gallery